The exponential proliferation of digital tools and media, shifts in the balance between on-line and off-line models and the increases in the number of actors and markets a company interacts with, are phenomena normally experienced at different times and in different scenarios. Very often Companies have been forced to respond rapidly but with measures that not always have been placed coherent with one another.

This is why the Marketing & Sales processes, now usually employed in many Companies, often seem to be a set of disjointed activities, with costs undoubtedly far higher than a single process redefined with the latest tools available today. But it’s not just a matter of cost: this scenario is often inadequate and ineffective in supporting sales, with significant repercussions on economic results and on the very survival of the company itself.

Implementing the right actions in sales processes may bring economic benefits to the company more quickly than actions in other Company departments which, by nature, often call for substantial initial investments which will only reap rewards in the mid to long term future. Reorganising Marketing & Sales processes is therefore a crucial move that can’t be put off a moment longer!