FOCUS & TRENDS CENTER
The organized collection of publications edited by the Studio GANDINI
Over years of working in this field with dedication and passion with many different Companies, we have realised how useful it would be to offer our existing and future clients helpful guidelines on the Marketing & Sales tools available today to improve Company performance. This is why we decided to create “Focus & Trends”: a series of succinct publications addressing the bare essentials without professing to cover every topic exhaustively, but devised simply to offer inspiration to anyone interested in Marketing & Sales - intended not merely as a function dedicated to promoting and selling the company's products and services, but, and most importantly, as a factor effectively driving the profitable and sustainable development of the Company.
Focus & Trends
COMPANY TYPE 1, 2 or 3?
It doesn't matter where you start from – the important thing is deciding to start the process to review your strategy
Every year, Companies invest substantial economic and human resources in each of their different departments (Engineering, R&D, Production, Marketing & Sales, Logistics, Administration, etc.) to keep their operations up to date in an increasingly competitive scenario.
Of all the areas within a company, targeting Marketing & Sales processes means acting directly on the company function closest to your clients. Marketing & Sales is the key interface between the business and the market, and all information from and for clients passes through here.
Reorganising Sales processes is therefore a crucial move that can't be put off a moment longer! Making this choice demands precisely targeted, organised efforts within the company and may bring economic benefits to the company more quickly than action in other company departments, which often call for substantial initial investments that only reap rewards in the mid to long term future.
Focus & Trends
BRICS MARKETS
Preparing the plan to enter the BRICS area means creating prospects for your Company
The global economic scenario in 2050 will be very different from today's: to create future prospects for today's Companies, it is imperative to look very carefully at the new global scenario now taking shape, to identify the business areas and markets that will give the Company the leading edge.
While a strong position in mature foreign markets is important, entering the BRICS zone is a crucial move which has to be planned as soon as possible with specialised, 100% focused resources. These are developing countries with a demand for every possible type of goods and services: and having a "Company BRICS Plan" means creating future prospects for your Company.
Focus & Trends
SALES ON-LINE
Online Stores and e-Commerce increase sales for both B2C and B2B Companies.
The B2C and B2B companies operating in complex, competitive markets today urgently need to improve the efficiency of the sales process, reduce order management costs and ensure transparency and efficacy in all interactions between customers and clients and the business itself.
Many B2B businesses are discovering that e-Commerce offers the opportunity to achieve these results, meeting goals for profitability and respecting the roles of direct and indirect distribution channels, with systematic, well organised models. The instruments now available for B2B businesses benefit from over a decade of experience gained in the B2C sector dealing with every possible category of clientele.
The creation of an online sales channel for a Company, whether in the B2B or B2C sector, is an experience that opens up countless opportunities, but does not consist in simply adopting and online platform. Before anything else, there has to be a preliminary analysis of the sales process and of the product and service catalogue, with detailed simulations of the access and interaction modes for every actor in the sales chain: and this an activity that requires dedicated resources, focused 100% on the e-Commerce project of the Company.