ACTUATION
A solid strategy is not enough on its own: outstanding actuation is crucial
Companies with excellent strategies can fail miserably in their practical implementation: actually spurring their competitors on to success as a result, and never being the first to put a winning idea into effect.
In some cases, companies convinced that their solid strategy is enough by itself to dominate the market neglect the importance of operational excellence, and put their very survival in jeopardy.
At Studio GANDINI, we help our Clients cultivate effective techniques for putting strategy into action, making extensive use of digital tools to do so. In light of how fragmented Marketing & Sales processes have become and the advent of new sales channels, means of communication and actors, using digital tools in Marketing & Sales is now an essential requisite.
This is the digital era
The competitive edge will be snatched by Companies that select, process, collect, present and utilise information more efficiently
Dedicating tools and methods appropriate for today’s scenario to the two flows “Communication and Information” (“Information Values”) will allow businesses to encourage improvement in economic results by maximising the efficacy with which the two central flows “Goods/Services” and “Money” (“Economic Values”) are managed in the market.
Digital Communication:
increases the effectiveness of Commercial Activities
Communication, and digital communication in particular, lets the Company reach the market in real time, addressing every different element in the supply chain extremely selectively, communicating the value of the solutions offered by the Company and creating the ideal playing field to ensure effective sales action.
Digitalization
Effectively organised information assists the company in the challenging task of understanding markets, how they evolve and new demands for products and services. Effective information provides the objective elements necessary for all company choices in all areas, from Marketing & Sales to Research and Development, and from Manufacturing to Merger & Acquisition policies.
Using digital tools allows the Company to understand the preferences of its clients, filtering demand and generating lists of necessary actions and priorities determined directly from interaction with the clientele.Advantages for the Company
Our hands-on experience has shown us that managing "Information Value" flows ("Communication and Information") requires an ability to process information on multiple levels and from a large number of both online and offline sources.
We’re talking about volumes of information to be managed (concerning markets, actors in the supply chain, global, regional and local regulations etc.) far larger than ever before, which call for appropriate tools and methods for today’s scenario – or, more precisely, require the company to be adept with digital tools and media (Digitalisation).
Once this step has been made, the Company opens itself up to a whole new way of operating, which will help it conduct the following activities with confidence and objective clarity:
- Define new strategies based on objective information
- Recapitalise and revitalise established business
- Develop and launch new products and services effectively
- Create appropriate online and offline sales tools
- Communicate effectively with all actors in the supply chain
- Win market share from rivals in stagnant markets
- Secure footholds in new international markets
- Enter emerging BRICS markets